The Tartan

The Tartan

The Tartan

The Tartan is a new upscale residential building in downtown Halifax. Inspired by Nova Scotia’s iconic tartan, its brand identity weaves provincial heritage into a modern, elegant living experience that is rooted in tradition, designed for today.

Category

Brand Identity

Tools

Adobe Illustrator

Duration

4 Weeks

Role

Brand Designer

Project Overview

Brief

Create a brand identity for The Tartan, an upscale Halifax residential property, that honors Nova Scotia’s tartan heritage while conveying modern urban elegance. Develop a logo, colour palette, typography and visual motifs that seamlessly blend tradition with contemporary living.

Brief

Create a brand identity for The Tartan, an upscale Halifax residential property, that honors Nova Scotia’s tartan heritage while conveying modern urban elegance. Develop a logo, colour palette, typography and visual motifs that seamlessly blend tradition with contemporary living.

Brief

Create a brand identity for The Tartan, an upscale Halifax residential property, that honors Nova Scotia’s tartan heritage while conveying modern urban elegance. Develop a logo, colour palette, typography and visual motifs that seamlessly blend tradition with contemporary living.

Outcome

Delivered a cohesive brand system: logo, colour palette, typography, pattern treatments and a suite of presentation, ready mockups that captures provincial charm and urban sophistication, ready for use across signage, digital and print materials.

Outcome

Delivered a cohesive brand system: logo, colour palette, typography, pattern treatments and a suite of presentation, ready mockups that captures provincial charm and urban sophistication, ready for use across signage, digital and print materials.

Outcome

Delivered a cohesive brand system: logo, colour palette, typography, pattern treatments and a suite of presentation, ready mockups that captures provincial charm and urban sophistication, ready for use across signage, digital and print materials.

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View all Projects

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CONTACT ME

Looking to start a project or you need consultation?

Feel free to contact me.

chhabi.prmr@hotmail.com

chhabi.prmr@hotmail.com

2025 by Chhabi Parmar